Live streaming is quickly taking over traditional video as the top content choice for reaching targeted audiences. The average watch time for a on-demand video is about 3 minutes, compared to a live event which averages about 30 minutes - you can’t argue with those numbers, viewers stick around when there’s something live to watch!
One of the most often-overlooked details on a live stream is the most important: audio. An audience will stay with you through buffering, frame drops, and low-resolution video feeds, but if your audio drops out, then your audience leaves along with it.
"This is exactly why we do this," she said.
You heard it here first: 2018 will be the Year of Live Streaming. Platforms such as Facebook, Instagram, and Twitter have successfully integrated live streaming technology, and audiences are responding in a big way. Brands are seeing higher engagement rates with live streaming, and viewers prefer it over most other types of media.
Having produced hundreds of live streams, the Mainstream team knows what it takes to create a great show. Recently, we have been traveling all over the country for these shows, which has presented a new challenge: how do you ensure a successful broadcast if your office is hundreds of miles away?
Going LIVE with your content is one of the most exciting and beneficial ways to connect to a wider audience. Livestreaming allows so many opportunities to increase engagement, which takes detailed pre-production (project coordinating) and the production (lights, camera, you’re live!). But, have you ever thought of the benefits of post-production? How can you keep your audience hooked after your livestream?
Live video streaming is a remarkably engaging tool that brands, content producers, and events can use to connect with followers and grown an audience. While a bit later to the game than other social media platforms, Facebook has made a significant push to incorporate live streaming into its platform. In 2016, 16% of marketers reported using Facebook Live - and with an engagement rate 3x that of traditional videos, it's easy to understand why!
A virtual event is a pre-produced show that simulates a live streamed broadcast. By scheduling your content to stream at a certain time, you can activate a global audience, resulting in increased awareness around your brand and event. Because the presentations are pre-recorded, you can accommodate world-renowned subject matter experts with very busy schedules, resulting in a very high-impact show. While streaming to Facebook Live or other platforms is a great way to engage a global audience with real-time content, hosting a virtual event gives you the flexibility of time and place.
Welcome to 2017, everyone! We thought we would kick off the New Year by brain-dumping everything we know about setting up an event on YouTube Live. It's a great platform that, in our estimation, covers at least half of all use-cases with a live stream. As mentioned in past articles, it is not without its shortcomings. But at the end of the day, YouTube Live is a powerful platform for streaming just about any live event. With that said, let's dive right in!
Determining Your Optimal Setup for a 1-Camera Live Stream
While the majority of Mainstream Media's live streams are multi-camera configurations, there are numerous situations where only one camera is needed. Events such as online learning modules, press conferences, electronic news gathering, and internal corporate broadcasts can be really successful with a simple one-camera setup.
If you have been asked to produce a one-camera webcast for your company - or you just want to cover a cool event that’s coming to your town - but don’t know where to begin, fear not! We’ll walk you through everything you need to know in order to have a successful broadcast.