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Mainstream Blog - Hubspot

December 31, 1969

News and information about live streaming and video production

Nick Bacon

Nick Bacon is co-founder and managing director of Mainstream Media, LLC. You'll find him at the intersection of content and technology.

Recent Posts

Perfecting Your Live Audio Mix for Live Streaming

One of the most often-overlooked details on a live stream is the most important: audio. An audience will stay with you through buffering, frame drops, and low-resolution video feeds, but if your audio drops out, then your audience leaves along with it.

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Using Live Streaming to Reach an Impossible Audience

"This is exactly why we do this," she said.

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The Best Live Streaming Software for 2018

You heard it here first: 2018 will be the Year of Live Streaming. Platforms such as Facebook, Instagram, and Twitter have successfully integrated live streaming technology, and audiences are responding in a big way. Brands are seeing higher engagement rates with live streaming, and viewers prefer it over most other types of media. 

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6 Best Practices for Running a Facebook Live Event

Streaming on Facebook Live

Live video streaming is a remarkably engaging tool that brands, content producers, and events can use to connect with followers and grown an audience. While a bit later to the game than other social media platforms, Facebook has made a significant push to incorporate live streaming into its platform. In 2016, 16% of marketers reported using Facebook Live - and with an engagement rate 3x that of traditional videos, it's easy to understand why!

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The 2017 Guide to Streaming on YouTube

Welcome to 2017, everyone! We thought we would kick off the New Year by brain-dumping everything we know about setting up an event on YouTube Live. It's a great platform that, in our estimation, covers at least half of all use-cases with a live stream. As mentioned in past articles, it is not without its shortcomings. But at the end of the day, YouTube Live is a powerful platform for streaming just about any live event. With that said, let's dive right in!

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A Comprehensive (And Animated!) Guide to Live Streaming Setups

Determining Your Optimal Setup for a 1-Camera Live Stream

While the majority of Mainstream Media's live streams are multi-camera configurations, there are numerous situations where only one camera is needed. Events such as online learning modules, press conferences, electronic news gathering, and internal corporate broadcasts can be really successful with a simple one-camera setup.

If you have been asked to produce a one-camera webcast for your company - or you just want to cover a cool event that’s coming to your town - but don’t know where to begin, fear not! We’ll walk you through everything you need to know in order to have a successful broadcast.

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Did Telestream Accidentally Create the Industry's Best Webinar Production Tool?

Twitch Con, a conference celebrating the world's most popular eSports streaming platform, is not the place where you would expect to see the launch of an incredible new webinar production tool. But this past week, that is exactly what happened.

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Lessons Learned from Streaming a Summer's Worth of Live Events

Top 5 Lessons we Learned from Streaming this Summer's Live Events

The past few months have seen us busier than we have ever been before. Producing live streams on a nearly continuous basis has not left us much time to update our blog - sorry about that!

Having live-streamed weddings, brand relaunches, political events & town halls, live music, and graduation ceremonies (all in the last 6 weeks), we have learned some brand new lessons and reinforced older ones. We have also had the opportunity to work with amazingly talented people with decades of experience in event production, running the gamut from IT Directors to seasoned television engineers to marketing specialists. Over the next few months, we plan to have many of them sit down and chat with us so that we can impart their wisdom through our blog - you'll see posts about Tricasters, intricate camera chain setups, the marketing side of running a service-based agency, and much much more. So stay tuned!

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Field of Streams: Comparing 4 Remote Live Streaming Methods

In a perfect world, all live stream productions occur in a controlled environment, away from the elements, with access to an ultra-fast and ultra-reliable Internet connection. The world we live in, however, is not perfect. Broadcasters are regularly asked to stream HD content from remote locations and in less-than-ideal conditions. Last year, we received such a request: to stream a massive parade on the Southside of Chicago. While that particular project didn't pan out, we spent many hours researching remote broadcasting. And we would love to share that research with you!

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The Must-Use Tools for Live Stream Production

With innovative products and platforms in the field of live streaming emerging at an exponential rate, it's tough to keep up with what works, what doesn't, and what might if it got a little bit more love. With that in mind, we compiled this review of some of our favorite tools of the trade!
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