Live streaming is quickly taking over traditional video as the top content choice for reaching targeted audiences. The average watch time for a on-demand video is about 3 minutes, compared to a live event which averages about 30 minutes - you can’t argue with those numbers, viewers stick around when there’s something live to watch!
Live video streaming is a remarkably engaging tool that brands, content producers, and events can use to connect with followers and grown an audience. While a bit later to the game than other social media platforms, Facebook has made a significant push to incorporate live streaming into its platform. In 2016, 16% of marketers reported using Facebook Live - and with an engagement rate 3x that of traditional videos, it's easy to understand why!