Having produced hundreds of live streams, the Mainstream team knows what it takes to create a great show. Recently, we have been traveling all over the country for these shows, which has presented a new challenge: how do you ensure a successful broadcast if your office is hundreds of miles away?
Going LIVE with your content is one of the most exciting and beneficial ways to connect to a wider audience. Livestreaming allows so many opportunities to increase engagement, which takes detailed pre-production (project coordinating) and the production (lights, camera, you’re live!). But, have you ever thought of the benefits of post-production? How can you keep your audience hooked after your livestream?
A virtual event is a pre-produced show that simulates a live streamed broadcast. By scheduling your content to stream at a certain time, you can activate a global audience, resulting in increased awareness around your brand and event. Because the presentations are pre-recorded, you can accommodate world-renowned subject matter experts with very busy schedules, resulting in a very high-impact show. While streaming to Facebook Live or other platforms is a great way to engage a global audience with real-time content, hosting a virtual event gives you the flexibility of time and place.
Determining Your Optimal Setup for a 1-Camera Live Stream
While the majority of Mainstream Media's live streams are multi-camera configurations, there are numerous situations where only one camera is needed. Events such as online learning modules, press conferences, electronic news gathering, and internal corporate broadcasts can be really successful with a simple one-camera setup.
If you have been asked to produce a one-camera webcast for your company - or you just want to cover a cool event that’s coming to your town - but don’t know where to begin, fear not! We’ll walk you through everything you need to know in order to have a successful broadcast.