Live video streaming is a remarkably engaging tool that brands, content producers, and events can use to connect with followers and grown an audience. While a bit later to the game than other social media platforms, Facebook has made a significant push to incorporate live streaming into its platform. In 2016, 16% of marketers reported using Facebook Live - and with an engagement rate 3x that of traditional videos, it's easy to understand why!
Welcome to 2017, everyone! We thought we would kick off the New Year by brain-dumping everything we know about setting up an event on YouTube Live. It's a great platform that, in our estimation, covers at least half of all use-cases with a live stream. As mentioned in past articles, it is not without its shortcomings. But at the end of the day, YouTube Live is a powerful platform for streaming just about any live event. With that said, let's dive right in!
December 12, 2013 was a day that will live in infamy for live streaming producers: it is the day that YouTube opened up its Live Video service for all YouTube accounts in good standing. For free.