Live streaming is quickly taking over traditional video as the top content choice for reaching targeted audiences. The average watch time for a on-demand video is about 3 minutes, compared to a live event which averages about 30 minutes - you can’t argue with those numbers, viewers stick around when there’s something live to watch!
Welcome to 2017, everyone! We thought we would kick off the New Year by brain-dumping everything we know about setting up an event on YouTube Live. It's a great platform that, in our estimation, covers at least half of all use-cases with a live stream. As mentioned in past articles, it is not without its shortcomings. But at the end of the day, YouTube Live is a powerful platform for streaming just about any live event. With that said, let's dive right in!
December 12, 2013 was a day that will live in infamy for live streaming producers: it is the day that YouTube opened up its Live Video service for all YouTube accounts in good standing. For free.